Feminine, modern and utterly unique, Hermione de Paula designs hand-crafted and embroidered floral inspired couture bridal heirloom wedding dresses bespoke to each bride.
I’ve been following and admiring London based couture bridal designer Hermione de Paula for a little while now (their Instagram is insanely beautiful) and quite frankly the designs blow me away. Each exquisite dress is a unique piece of artwork carefully designed with the client. An intricate and detailed process and in fact a journey of discovery as it’s created. The designs reflect true craft, and are feminine, playful yet sultry and understated. Utterly modern, and utterly unique.
As a graduate of Central Saint Martins, with experience working for designers such as Alexander McQueen, Christian Dior Couture and Giles the brand has organically expanded since launching back in 2008 with exotic prints and lifestyle ranges into couture bridal.
MORE THAN MEETS THE EYE
The design process is that of an artist – each dress is entirely bespoke and for each client there is a journey from the seed of inspiration to its creation. The intricate floral and botanical patterns and prints you see are transformed from elaborate hand drawn or painted sketches into stunning hand embroidery detail and appliqués that when on the wearer are bought to life in beautiful wild and cascading designs reflecting nature. Upon closer inspection they have much more than meets the eye with clever and subtle secret messages, names and dates hidden within the designs that just give them that edge and an heirloom quality.
I was thrilled to visit the studio in North London. A space that very much feels like an artist’s warehouse studio, which I guess it actually is. Clearly inspired by all things botanical, there are plants growing every which way, and as the sheer dresses are hung, the bright and airty daylight streams through them, highlighting their beauty. You’ll also meet Barbara and Edward, two delightful assistants in the form of dogs.
These dresses and designs are artwork to be appreciated, seeing them in the flesh to acknowledge the craftsmanship behind them. This is not bridal as you know it, which might explain why her designs are incredibly highly sought after with enquiries flooding in from 2019 ‘brides’ who have yet to even have so much as a proposal. I guess when you know, you know.
These aren’t ‘simply’ a wedding dress. It’s a process and creation for the wearer and a piece of artwork, an heirloom unique to them and one that will absolutely be treasured for many years after a wedding day. Lucky brides.